洛阳房地产市场2015年半年度市场监测报告

洛阳房天下  2015-07-20 19:44

[摘要] 2015年的这6个月洛阳楼市过得有些“捉急”，促销、刚需还有股民串起了洛阳上半年楼市的主旋律。虽然上半年楼市利好政策不断，连续降准降息，降低二套房首付，构建宽松的金融信贷环境，减轻购房压力，提升消费能力。一二线城市也不断传来楼市回升，价格反弹的讯息，甚至还有深圳楼市一夜 ，日光抢楼的火爆局面。

 六、上半年洛阳房地产价格概况分析

1、1—6月整体价格走势

数据来源：和利时统计房管局公布相关数据

6月份洛阳楼市整体均价4409元/㎡，环比上涨0.69%，其中住宅均价4171元/㎡，环比上涨0.31%，非住宅均价6629元/㎡，环比上涨2.71%。

2015年上半年洛阳楼市整体均价4637元/㎡，比2014年上半年下降12.74%，其中住宅均价4404元/㎡，比2014年上半年下降10.81%，非住宅均价7402元/㎡，比2014年上半年下降9.95%。

2、6月各区域重点楼盘报价及优惠

RDER-COLLAPSE: collapse" border="0" cellspacing="0" cellpadding="0" width="617">

RDER-BOTTOM: windowtext 1pt solid;BORDER-LEFT: windowtext 1pt solid;BACKGROUND-COLOR: #ddd9c3;WIDTH: 69pt;HEIGHT: 22.5pt;BORDER-: windowtext 1pt solid;BORDER-RIGHT: windowtext 1pt solid" class="xl73" height="30" width="92">所属区域	RDER-BOTTOM: windowtext 1pt solid;BORDER-LEFT: #f0f0f0;BACKGROUND-COLOR: #ddd9c3;WIDTH: 71pt;BORDER-: windowtext 1pt solid;BORDER-RIGHT: windowtext 1pt solid" class="xl66" width="94">项目名称	RDER-BOTTOM: windowtext 1pt solid;BORDER-LEFT: #f0f0f0;BACKGROUND-COLOR: #ddd9c3;WIDTH: 116pt;BORDER-: windowtext 1pt solid;BORDER-RIGHT: windowtext 1pt solid" class="xl66" width="155">销售报价	RDER-BOTTOM: windowtext 1pt solid;BORDER-LEFT: #f0f0f0;BACKGROUND-COLOR: #ddd9c3;WIDTH: 207pt;BORDER-: windowtext 1pt solid;BORDER-RIGHT: windowtext 1pt solid" class="xl66" width="276">销售政策
RDER-BOTTOM: black 1pt solid;BORDER-LEFT: windowtext 1pt solid;BACKGROUND-COLOR: transparent;HEIGHT: 513pt;BORDER-: windowtext;BORDER-RIGHT: windowtext 1pt solid" class="xl74" height="684" rowspan="18">涧西区、高新区	RDER-BOTTOM: windowtext 1pt solid;BORDER-LEFT: #f0f0f0;BACKGROUND-COLOR: transparent;BORDER-: #f0f0f0;BORDER-RIGHT: windowtext 1pt solid" class="xl67">升龙城	RDER-BOTTOM: windowtext 1pt solid;BORDER-LEFT: #f0f0f0;BACKGROUND-COLOR: transparent;WIDTH: 116pt;BORDER-: #f0f0f0;BORDER-RIGHT: windowtext 1pt solid" class="xl68" width="155">6400元/㎡	RDER-BOTTOM: windowtext 1pt solid;BORDER-LEFT: #f0f0f0;BACKGROUND-COLOR: transparent;WIDTH: 207pt;BORDER-: #f0f0f0;BORDER-RIGHT: windowtext 1pt solid" class="xl75" width="276">全款7个点，按揭5个点；
RDER-BOTTOM: black 1pt solid;BORDER-LEFT: windowtext 1pt solid;BACKGROUND-COLOR: transparent;HEIGHT: 57pt;BORDER-: windowtext;BORDER-RIGHT: windowtext 1pt solid" class="xl74" height="76" rowspan="2"> 世家	RDER-BOTTOM: black 1pt solid;BORDER-LEFT: windowtext 1pt solid;BACKGROUND-COLOR: transparent;WIDTH: 116pt;BORDER-: windowtext;BORDER-RIGHT: windowtext 1pt solid" class="xl69" rowspan="2" width="155">5700元/㎡	RDER-BOTTOM: #f0f0f0;BORDER-LEFT: #f0f0f0;BACKGROUND-COLOR: transparent;WIDTH: 207pt;BORDER-: #f0f0f0;BORDER-RIGHT: windowtext 1pt solid" class="xl77" width="276">全款5个点，按揭2个点；
RDER-BOTTOM: windowtext 1pt solid;BORDER-LEFT: #f0f0f0;BACKGROUND-COLOR: transparent;WIDTH: 207pt;HEIGHT: 28.5pt;BORDER-: #f0f0f0;BORDER-RIGHT: windowtext 1pt solid" class="xl75" height="38" width="276">142㎡团购价5100元/㎡ ；
RDER-BOTTOM: windowtext 1pt solid;BORDER-LEFT: #f0f0f0;BACKGROUND-COLOR: transparent;HEIGHT: 28.5pt;BORDER-: #f0f0f0;BORDER-RIGHT: windowtext 1pt solid" class="xl67" height="38">中弘 广场	RDER-BOTTOM: windowtext 1pt solid;BORDER-LEFT: #f0f0f0;BACKGROUND-COLOR: transparent;WIDTH: 116pt;BORDER-: #f0f0f0;BORDER-RIGHT: windowtext 1pt solid" class="xl68" width="155">6000元/㎡	RDER-BOTTOM: windowtext 1pt solid;BORDER-LEFT: #f0f0f0;BACKGROUND-COLOR: transparent;WIDTH: 207pt;BORDER-: #f0f0f0;BORDER-RIGHT: windowtext 1pt solid" class="xl75" width="276">全款3个点，按揭1个点，3天付款优惠1%， 1万抵3万；
RDER-BOTTOM: windowtext 1pt solid;BORDER-LEFT: #f0f0f0;BACKGROUND-COLOR: transparent;HEIGHT: 28.5pt;BORDER-: #f0f0f0;BORDER-RIGHT: windowtext 1pt solid" class="xl67" height="38">升龙又一城	RDER-BOTTOM: windowtext 1pt solid;BORDER-LEFT: #f0f0f0;BACKGROUND-COLOR: transparent;WIDTH: 116pt;BORDER-: #f0f0f0;BORDER-RIGHT: windowtext 1pt solid" class="xl68" width="155">5100元/㎡	RDER-BOTTOM: windowtext 1pt solid;BORDER-LEFT: #f0f0f0;BACKGROUND-COLOR: transparent;WIDTH: 207pt;BORDER-: #f0f0f0;BORDER-RIGHT: windowtext 1pt solid" class="xl75" width="276">全款5个点，按揭2个点
RDER-BOTTOM: windowtext 1pt solid;BORDER-LEFT: #f0f0f0;BACKGROUND-COLOR: transparent;HEIGHT: 28.5pt;BORDER-: #f0f0f0;BORDER-RIGHT: windowtext 1pt solid" class="xl67" height="38">北航未来域	RDER-BOTTOM: windowtext 1pt solid;BORDER-LEFT: #f0f0f0;BACKGROUND-COLOR: transparent;WIDTH: 116pt;BORDER-: #f0f0f0;BORDER-RIGHT: windowtext 1pt solid" class="xl68" width="155">5000元/㎡	RDER-BOTTOM: windowtext 1pt solid;BORDER-LEFT: #f0f0f0;BACKGROUND-COLOR: transparent;WIDTH: 207pt;BORDER-: #f0f0f0;BORDER-RIGHT: windowtext 1pt solid" class="xl75" width="276">全款5个点 ，按揭3个点；
RDER-BOTTOM: windowtext 1pt solid;BORDER-LEFT: #f0f0f0;BACKGROUND-COLOR: transparent;HEIGHT: 28.5pt;BORDER-: #f0f0f0;BORDER-RIGHT: windowtext 1pt solid" class="xl67" height="38">美景九悦山	RDER-BOTTOM: windowtext 1pt solid;BORDER-LEFT: #f0f0f0;BACKGROUND-COLOR: transparent;WIDTH: 116pt;BORDER-: #f0f0f0;BORDER-RIGHT: windowtext 1pt solid" class="xl68" width="155">5500元/㎡	RDER-BOTTOM: windowtext 1pt solid;BORDER-LEFT: #f0f0f0;BACKGROUND-COLOR: transparent;WIDTH: 207pt;BORDER-: #f0f0f0;BORDER-RIGHT: windowtext 1pt solid" class="xl75" width="276">全款3个点，按揭1个点，一周内付清首付可在优惠1个点
RDER-BOTTOM: black 1pt solid;BORDER-LEFT: windowtext 1pt solid;BACKGROUND-COLOR: transparent;HEIGHT: 57pt;BORDER-: windowtext;BORDER-RIGHT: windowtext 1pt solid" class="xl74" height="76" rowspan="2">正商城	RDER-BOTTOM: #f0f0f0;BORDER-LEFT: #f0f0f0;BACKGROUND-COLOR: transparent;WIDTH: 116pt;BORDER-: #f0f0f0;BORDER-RIGHT: windowtext 1pt solid" class="xl72" width="155">高层：4100元/㎡	RDER-BOTTOM: black 1pt solid;BORDER-LEFT: windowtext 1pt solid;BACKGROUND-COLOR: transparent;WIDTH: 207pt;BORDER-: windowtext;BORDER-RIGHT: windowtext 1pt solid" class="xl79" rowspan="2" width="276">全款5个点，按揭3个点，排号再优惠1个点；
RDER-BOTTOM: windowtext 1pt solid;BORDER-LEFT: #f0f0f0;BACKGROUND-COLOR: transparent;WIDTH: 116pt;HEIGHT: 28.5pt;BORDER-: #f0f0f0;BORDER-RIGHT: windowtext 1pt solid" class="xl68" height="38" width="155">洋房：5100元/㎡
RDER-BOTTOM: black 1pt solid;BORDER-LEFT: windowtext 1pt solid;BACKGROUND-COLOR: transparent;HEIGHT: 57pt;BORDER-: windowtext;BORDER-RIGHT: windowtext 1pt solid" class="xl74" height="76" rowspan="2">京熙帝景·达园	RDER-BOTTOM: #f0f0f0;BORDER-LEFT: #f0f0f0;BACKGROUND-COLOR: transparent;WIDTH: 116pt;BORDER-: #f0f0f0;BORDER-RIGHT: windowtext 1pt solid" class="xl72" width="155">平层：7500-8000元/㎡	RDER-BOTTOM: black 1pt solid;BORDER-LEFT: windowtext 1pt solid;BACKGROUND-COLOR: transparent;WIDTH: 207pt;BORDER-: windowtext;BORDER-RIGHT: windowtext 1pt solid" class="xl79" rowspan="2" width="276">全款5个点 ，按揭3个点；
RDER-BOTTOM: windowtext 1pt solid;BORDER-LEFT: #f0f0f0;BACKGROUND-COLOR: transparent;WIDTH: 116pt;HEIGHT: 28.5pt;BORDER-: #f0f0f0;BORDER-RIGHT: windowtext 1pt solid" class="xl68" height="38" width="155">复式：8000元-1.4万元/㎡
RDER-BOTTOM: windowtext 1pt solid;BORDER-LEFT: #f0f0f0;BACKGROUND-COLOR: transparent;HEIGHT: 28.5pt;BORDER-: #f0f0f0;BORDER-RIGHT: windowtext 1pt solid" class="xl67" height="38">凯瑞梧桐里	RDER-BOTTOM: windowtext 1pt solid;BORDER-LEFT: #f0f0f0;BACKGROUND-COLOR: transparent;WIDTH: 116pt;BORDER-: #f0f0f0;BORDER-RIGHT: windowtext 1pt solid" class="xl68" width="155">4500元/㎡	RDER-BOTTOM: windowtext 1pt solid;BORDER-LEFT: #f0f0f0;BACKGROUND-COLOR: transparent;WIDTH: 207pt;BORDER-: #f0f0f0;BORDER-RIGHT: windowtext 1pt solid" class="xl75" width="276">全款3个点 ，按揭1个点；
RDER-BOTTOM: windowtext 1pt solid;BORDER-LEFT: #f0f0f0;BACKGROUND-COLOR: transparent;HEIGHT: 28.5pt;BORDER-: #f0f0f0;BORDER-RIGHT: windowtext 1pt solid" class="xl67" height="38">君悦蓝庭	RDER-BOTTOM: windowtext 1pt solid;BORDER-LEFT: #f0f0f0;BACKGROUND-COLOR: transparent;WIDTH: 116pt;BORDER-: #f0f0f0;BORDER-RIGHT: windowtext 1pt solid" class="xl68" width="155">4900元/㎡	RDER-BOTTOM: windowtext 1pt solid;BORDER-LEFT: #f0f0f0;BACKGROUND-COLOR: transparent;WIDTH: 207pt;BORDER-: #f0f0f0;BORDER-RIGHT: windowtext 1pt solid" class="xl75" width="276">全款优惠70元/㎡，按揭优惠30元/㎡，定房直减1万元；
RDER-BOTTOM: windowtext 1pt solid;BORDER-LEFT: #f0f0f0;BACKGROUND-COLOR: transparent;HEIGHT: 28.5pt;BORDER-: #f0f0f0;BORDER-RIGHT: windowtext 1pt solid" class="xl67" height="38">万众e家	RDER-BOTTOM: windowtext 1pt solid;BORDER-LEFT: #f0f0f0;BACKGROUND-COLOR: transparent;WIDTH: 116pt;BORDER-: #f0f0f0;BORDER-RIGHT: windowtext 1pt solid" class="xl68" width="155">4400元/㎡	RDER-BOTTOM: windowtext 1pt solid;BORDER-LEFT: #f0f0f0;BACKGROUND-COLOR: transparent;WIDTH: 207pt;BORDER-: #f0f0f0;BORDER-RIGHT: windowtext 1pt solid" class="xl75" width="276">全款3个点，特价房4280元/㎡，高可享10万优惠；
RDER-BOTTOM: windowtext 1pt solid;BORDER-LEFT: #f0f0f0;BACKGROUND-COLOR: transparent;HEIGHT: 28.5pt;BORDER-: #f0f0f0;BORDER-RIGHT: windowtext 1pt solid" class="xl67" height="38">九都城	RDER-BOTTOM: windowtext 1pt solid;BORDER-LEFT: #f0f0f0;BACKGROUND-COLOR: transparent;WIDTH: 116pt;BORDER-: #f0f0f0;BORDER-RIGHT: windowtext 1pt solid" class="xl68" width="155">6100元/㎡	RDER-BOTTOM: windowtext 1pt solid;BORDER-LEFT: #f0f0f0;BACKGROUND-COLOR: transparent;WIDTH: 207pt;BORDER-: #f0f0f0;BORDER-RIGHT: windowtext 1pt solid" class="xl75" width="276">全款4个点，按揭2个点；
RDER-BOTTOM: black 1pt solid;BORDER-LEFT: windowtext 1pt solid;BACKGROUND-COLOR: transparent;HEIGHT: 57pt;BORDER-: windowtext;BORDER-RIGHT: windowtext 1pt solid" class="xl74" height="76" rowspan="2">繁华城	RDER-BOTTOM: black 1pt solid;BORDER-LEFT: windowtext 1pt solid;BACKGROUND-COLOR: transparent;WIDTH: 116pt;BORDER-: windowtext;BORDER-RIGHT: windowtext 1pt solid" class="xl69" rowspan="2" width="155">5800元/㎡	RDER-BOTTOM: #f0f0f0;BORDER-LEFT: #f0f0f0;BACKGROUND-COLOR: transparent;WIDTH: 207pt;BORDER-: #f0f0f0;BORDER-RIGHT: windowtext 1pt solid" class="xl77" width="276">全款3个点，按揭1个点；
RDER-BOTTOM: windowtext 1pt solid;BORDER-LEFT: #f0f0f0;BACKGROUND-COLOR: transparent;WIDTH: 207pt;HEIGHT: 28.5pt;BORDER-: #f0f0f0;BORDER-RIGHT: windowtext 1pt solid" class="xl75" height="38" width="276">特价房，楼层不等，直接优惠6万元；
RDER-BOTTOM: windowtext 1pt solid;BORDER-LEFT: #f0f0f0;BACKGROUND-COLOR: transparent;HEIGHT: 28.5pt;BORDER-: #f0f0f0;BORDER-RIGHT: windowtext 1pt solid" class="xl67" height="38">米兰印象	RDER-BOTTOM: windowtext 1pt solid;BORDER-LEFT: #f0f0f0;BACKGROUND-COLOR: transparent;WIDTH: 116pt;BORDER-: #f0f0f0;BORDER-RIGHT: windowtext 1pt solid" class="xl68" width="155">5000元/㎡	RDER-BOTTOM: windowtext 1pt solid;BORDER-LEFT: #f0f0f0;BACKGROUND-COLOR: transparent;WIDTH: 207pt;BORDER-: #f0f0f0;BORDER-RIGHT: windowtext 1pt solid" class="xl75" width="276">全款2个点，按揭1个点，交1万抵2万；
RDER-BOTTOM: black 1pt solid;BORDER-LEFT: windowtext 1pt solid;BACKGROUND-COLOR: transparent;HEIGHT: 142.5pt;BORDER-: windowtext;BORDER-RIGHT: windowtext 1pt solid" class="xl74" height="190" rowspan="5">西工区	RDER-BOTTOM: windowtext 1pt solid;BORDER-LEFT: #f0f0f0;BACKGROUND-COLOR: transparent;BORDER-: #f0f0f0;BORDER-RIGHT: windowtext 1pt solid" class="xl67">天城一品	RDER-BOTTOM: windowtext 1pt solid;BORDER-LEFT: #f0f0f0;BACKGROUND-COLOR: transparent;WIDTH: 116pt;BORDER-: #f0f0f0;BORDER-RIGHT: windowtext 1pt solid" class="xl68" width="155">5400元/㎡	RDER-BOTTOM: windowtext 1pt solid;BORDER-LEFT: #f0f0f0;BACKGROUND-COLOR: transparent;WIDTH: 207pt;BORDER-: #f0f0f0;BORDER-RIGHT: windowtext 1pt solid" class="xl75" width="276">1千抵6千
RDER-BOTTOM: windowtext 1pt solid;BORDER-LEFT: #f0f0f0;BACKGROUND-COLOR: transparent;HEIGHT: 28.5pt;BORDER-: #f0f0f0;BORDER-RIGHT: windowtext 1pt solid" class="xl67" height="38">凌宇犀地	RDER-BOTTOM: windowtext 1pt solid;BORDER-LEFT: #f0f0f0;BACKGROUND-COLOR: transparent;WIDTH: 116pt;BORDER-: #f0f0f0;BORDER-RIGHT: windowtext 1pt solid" class="xl68" width="155">6500元/㎡	RDER-BOTTOM: windowtext 1pt solid;BORDER-LEFT: #f0f0f0;BACKGROUND-COLOR: transparent;WIDTH: 207pt;BORDER-: #f0f0f0;BORDER-RIGHT: windowtext 1pt solid" class="xl75" width="276">全款9个点，按揭7个点；
RDER-BOTTOM: windowtext 1pt solid;BORDER-LEFT: #f0f0f0;BACKGROUND-COLOR: transparent;HEIGHT: 28.5pt;BORDER-: #f0f0f0;BORDER-RIGHT: windowtext 1pt solid" class="xl67" height="38">王城之珠2期	RDER-BOTTOM: windowtext 1pt solid;BORDER-LEFT: #f0f0f0;BACKGROUND-COLOR: transparent;WIDTH: 116pt;BORDER-: #f0f0f0;BORDER-RIGHT: windowtext 1pt solid" class="xl68" width="155">4800元/㎡	RDER-BOTTOM: windowtext 1pt solid;BORDER-LEFT: #f0f0f0;BACKGROUND-COLOR: transparent;WIDTH: 207pt;BORDER-: #f0f0f0;BORDER-RIGHT: windowtext 1pt solid" class="xl75" width="276">全款2个点，按揭1个点；
RDER-BOTTOM: black 1pt solid;BORDER-LEFT: windowtext 1pt solid;BACKGROUND-COLOR: transparent;HEIGHT: 57pt;BORDER-: windowtext;BORDER-RIGHT: windowtext 1pt solid" class="xl74" height="76" rowspan="2">顺峰状元府邸	RDER-BOTTOM: #f0f0f0;BORDER-LEFT: #f0f0f0;BACKGROUND-COLOR: transparent;WIDTH: 116pt;BORDER-: #f0f0f0;BORDER-RIGHT: windowtext 1pt solid" class="xl72" width="155">小高层： 4800元/㎡	RDER-BOTTOM: black 1pt solid;BORDER-LEFT: windowtext 1pt solid;BACKGROUND-COLOR: transparent;WIDTH: 207pt;BORDER-: windowtext;BORDER-RIGHT: windowtext 1pt solid" class="xl79" rowspan="2" width="276">全款3个点，按揭1个点；
RDER-BOTTOM: windowtext 1pt solid;BORDER-LEFT: #f0f0f0;BACKGROUND-COLOR: transparent;WIDTH: 116pt;HEIGHT: 28.5pt;BORDER-: #f0f0f0;BORDER-RIGHT: windowtext 1pt solid" class="xl68" height="38" width="155">洋房：5100元/㎡
RDER-BOTTOM: black 1pt solid;BORDER-LEFT: windowtext 1pt solid;BACKGROUND-COLOR: transparent;HEIGHT: 313.5pt;BORDER-: windowtext;BORDER-RIGHT: windowtext 1pt solid" class="xl74" height="418" rowspan="11">新区	RDER-BOTTOM: windowtext 1pt solid;BORDER-LEFT: #f0f0f0;BACKGROUND-COLOR: transparent;BORDER-: #f0f0f0;BORDER-RIGHT: windowtext 1pt solid" class="xl67">绿都塞纳春天	RDER-BOTTOM: windowtext 1pt solid;BORDER-LEFT: #f0f0f0;BACKGROUND-COLOR: transparent;WIDTH: 116pt;BORDER-: #f0f0f0;BORDER-RIGHT: windowtext 1pt solid" class="xl68" width="155">6000元/㎡	RDER-BOTTOM: windowtext 1pt solid;BORDER-LEFT: #f0f0f0;BACKGROUND-COLOR: transparent;WIDTH: 207pt;BORDER-: #f0f0f0;BORDER-RIGHT: windowtext 1pt solid" class="xl75" width="276">全款优惠1个点，7号楼 1万抵3万
RDER-BOTTOM: windowtext 1pt solid;BORDER-LEFT: #f0f0f0;BACKGROUND-COLOR: transparent;HEIGHT: 28.5pt;BORDER-: #f0f0f0;BORDER-RIGHT: windowtext 1pt solid" class="xl67" height="38">盛唐至尊	RDER-BOTTOM: windowtext 1pt solid;BORDER-LEFT: #f0f0f0;BACKGROUND-COLOR: transparent;WIDTH: 116pt;BORDER-: #f0f0f0;BORDER-RIGHT: windowtext 1pt solid" class="xl68" width="155">6800元/㎡	RDER-BOTTOM: windowtext 1pt solid;BORDER-LEFT: #f0f0f0;BACKGROUND-COLOR: transparent;WIDTH: 207pt;BORDER-: #f0f0f0;BORDER-RIGHT: windowtext 1pt solid" class="xl75" width="276">全款80元/㎡，按揭50元/㎡；
RDER-BOTTOM: windowtext 1pt solid;BORDER-LEFT: #f0f0f0;BACKGROUND-COLOR: transparent;HEIGHT: 28.5pt;BORDER-: #f0f0f0;BORDER-RIGHT: windowtext 1pt solid" class="xl67" height="38">建业龙城	RDER-BOTTOM: windowtext 1pt solid;BORDER-LEFT: #f0f0f0;BACKGROUND-COLOR: transparent;WIDTH: 116pt;BORDER-: #f0f0f0;BORDER-RIGHT: windowtext 1pt solid" class="xl68" width="155">5800元/㎡	RDER-BOTTOM: windowtext 1pt solid;BORDER-LEFT: #f0f0f0;BACKGROUND-COLOR: transparent;WIDTH: 207pt;BORDER-: #f0f0f0;BORDER-RIGHT: windowtext 1pt solid" class="xl75" width="276">全款3个点，按揭1个点
RDER-BOTTOM: windowtext 1pt solid;BORDER-LEFT: #f0f0f0;BACKGROUND-COLOR: transparent;HEIGHT: 28.5pt;BORDER-: #f0f0f0;BORDER-RIGHT: windowtext 1pt solid" class="xl67" height="38">国宝华府	RDER-BOTTOM: windowtext 1pt solid;BORDER-LEFT: #f0f0f0;BACKGROUND-COLOR: transparent;WIDTH: 116pt;BORDER-: #f0f0f0;BORDER-RIGHT: windowtext 1pt solid" class="xl68" width="155">高层：6500元/㎡	RDER-BOTTOM: windowtext 1pt solid;BORDER-LEFT: #f0f0f0;BACKGROUND-COLOR: transparent;WIDTH: 207pt;BORDER-: #f0f0f0;BORDER-RIGHT: windowtext 1pt solid" class="xl75" width="276">全款2个点，按揭1个点
RDER-BOTTOM: black 1pt solid;BORDER-LEFT: windowtext 1pt solid;BACKGROUND-COLOR: transparent;HEIGHT: 85.5pt;BORDER-: windowtext;BORDER-RIGHT: windowtext 1pt solid" class="xl74" height="114" rowspan="3">汇景湾	RDER-BOTTOM: black 1pt solid;BORDER-LEFT: windowtext 1pt solid;BACKGROUND-COLOR: transparent;WIDTH: 116pt;BORDER-: windowtext;BORDER-RIGHT: windowtext 1pt solid" class="xl69" rowspan="3" width="155">5600元/㎡	RDER-BOTTOM: #f0f0f0;BORDER-LEFT: #f0f0f0;BACKGROUND-COLOR: transparent;WIDTH: 207pt;BORDER-: #f0f0f0;BORDER-RIGHT: windowtext 1pt solid" class="xl77" width="276">1、特价房低至4850元/㎡；
RDER-BOTTOM: #f0f0f0;BORDER-LEFT: #f0f0f0;BACKGROUND-COLOR: transparent;WIDTH: 207pt;HEIGHT: 28.5pt;BORDER-: #f0f0f0;BORDER-RIGHT: windowtext 1pt solid" class="xl77" height="38" width="276">2、特价房外优惠：一次性付款优惠400元/㎡； 按揭优惠340元/㎡；
RDER-BOTTOM: windowtext 1pt solid;BORDER-LEFT: #f0f0f0;BACKGROUND-COLOR: transparent;WIDTH: 207pt;HEIGHT: 28.5pt;BORDER-: #f0f0f0;BORDER-RIGHT: windowtext 1pt solid" class="xl75" height="38" width="276">3、赠送20㎡入户花园
RDER-BOTTOM: windowtext 1pt solid;BORDER-LEFT: #f0f0f0;BACKGROUND-COLOR: transparent;WIDTH: 71pt;HEIGHT: 28.5pt;BORDER-: #f0f0f0;BORDER-RIGHT: windowtext 1pt solid" class="xl68" height="38" width="94">方诚棕榈泉	RDER-BOTTOM: windowtext 1pt solid;BORDER-LEFT: #f0f0f0;BACKGROUND-COLOR: transparent;WIDTH: 116pt;BORDER-: #f0f0f0;BORDER-RIGHT: windowtext 1pt solid" class="xl68" width="155">5700元/㎡	RDER-BOTTOM: windowtext 1pt solid;BORDER-LEFT: #f0f0f0;BACKGROUND-COLOR: transparent;WIDTH: 207pt;BORDER-: #f0f0f0;BORDER-RIGHT: windowtext 1pt solid" class="xl75" width="276">全款3个点；按揭1个点
RDER-BOTTOM: windowtext 1pt solid;BORDER-LEFT: #f0f0f0;BACKGROUND-COLOR: transparent;WIDTH: 71pt;HEIGHT: 28.5pt;BORDER-: #f0f0f0;BORDER-RIGHT: windowtext 1pt solid" class="xl68" height="38" width="94">建业桂园	RDER-BOTTOM: windowtext 1pt solid;BORDER-LEFT: #f0f0f0;BACKGROUND-COLOR: transparent;WIDTH: 116pt;BORDER-: #f0f0f0;BORDER-RIGHT: windowtext 1pt solid" class="xl68" width="155">5100元/㎡	RDER-BOTTOM: windowtext 1pt solid;BORDER-LEFT: #f0f0f0;BACKGROUND-COLOR: transparent;WIDTH: 207pt;BORDER-: #f0f0f0;BORDER-RIGHT: windowtext 1pt solid" class="xl75" width="276">全款12个点，按揭8个点
RDER-BOTTOM: windowtext 1pt solid;BORDER-LEFT: #f0f0f0;BACKGROUND-COLOR: transparent;WIDTH: 71pt;HEIGHT: 28.5pt;BORDER-: #f0f0f0;BORDER-RIGHT: windowtext 1pt solid" class="xl68" height="38" width="94">龙海林溪	RDER-BOTTOM: windowtext 1pt solid;BORDER-LEFT: #f0f0f0;BACKGROUND-COLOR: transparent;WIDTH: 116pt;BORDER-: #f0f0f0;BORDER-RIGHT: windowtext 1pt solid" class="xl68" width="155">5100元/㎡	RDER-BOTTOM: windowtext 1pt solid;BORDER-LEFT: #f0f0f0;BACKGROUND-COLOR: transparent;WIDTH: 207pt;BORDER-: #f0f0f0;BORDER-RIGHT: windowtext 1pt solid" class="xl75" width="276">全款2个点，按揭1个点，三天内订房减一万；
RDER-BOTTOM: windowtext 1pt solid;BORDER-LEFT: #f0f0f0;BACKGROUND-COLOR: transparent;WIDTH: 71pt;HEIGHT: 28.5pt;BORDER-: #f0f0f0;BORDER-RIGHT: windowtext 1pt solid" class="xl68" height="38" width="94">滨河御景苑	RDER-BOTTOM: windowtext 1pt solid;BORDER-LEFT: #f0f0f0;BACKGROUND-COLOR: transparent;WIDTH: 116pt;BORDER-: #f0f0f0;BORDER-RIGHT: windowtext 1pt solid" class="xl68" width="155">4700元/㎡	RDER-BOTTOM: windowtext 1pt solid;BORDER-LEFT: #f0f0f0;BACKGROUND-COLOR: transparent;WIDTH: 207pt;BORDER-: #f0f0f0;BORDER-RIGHT: windowtext 1pt solid" class="xl75" width="276">全款5个点，按揭3个点
RDER-BOTTOM: black 1pt solid;BORDER-LEFT: windowtext 1pt solid;BACKGROUND-COLOR: transparent;HEIGHT: 228pt;BORDER-: windowtext;BORDER-RIGHT: windowtext 1pt solid" class="xl74" height="304" rowspan="8">老城、瀍河	RDER-BOTTOM: windowtext 1pt solid;BORDER-LEFT: #f0f0f0;BACKGROUND-COLOR: transparent;WIDTH: 71pt;BORDER-: #f0f0f0;BORDER-RIGHT: windowtext 1pt solid" class="xl68" width="94">香榭里·定鼎广场	RDER-BOTTOM: windowtext 1pt solid;BORDER-LEFT: #f0f0f0;BACKGROUND-COLOR: transparent;WIDTH: 116pt;BORDER-: #f0f0f0;BORDER-RIGHT: windowtext 1pt solid" class="xl68" width="155">5398元/㎡	RDER-BOTTOM: windowtext 1pt solid;BORDER-LEFT: #f0f0f0;BACKGROUND-COLOR: transparent;WIDTH: 207pt;BORDER-: #f0f0f0;BORDER-RIGHT: windowtext 1pt solid" class="xl75" width="276">全款优惠500元/㎡,按揭优惠300元/㎡
RDER-BOTTOM: windowtext 1pt solid;BORDER-LEFT: #f0f0f0;BACKGROUND-COLOR: transparent;HEIGHT: 28.5pt;BORDER-: #f0f0f0;BORDER-RIGHT: windowtext 1pt solid" class="xl67" height="38">揽翠城	RDER-BOTTOM: windowtext 1pt solid;BORDER-LEFT: #f0f0f0;BACKGROUND-COLOR: transparent;WIDTH: 116pt;BORDER-: #f0f0f0;BORDER-RIGHT: windowtext 1pt solid" class="xl68" width="155">4500元/㎡	RDER-BOTTOM: windowtext 1pt solid;BORDER-LEFT: #f0f0f0;BACKGROUND-COLOR: transparent;WIDTH: 207pt;BORDER-: #f0f0f0;BORDER-RIGHT: windowtext 1pt solid" class="xl75" width="276">全款优惠6%，按揭优惠1%
RDER-BOTTOM: windowtext 1pt solid;BORDER-LEFT: #f0f0f0;BACKGROUND-COLOR: transparent;HEIGHT: 28.5pt;BORDER-: #f0f0f0;BORDER-RIGHT: windowtext 1pt solid" class="xl67" height="38">恒泰春天	RDER-BOTTOM: windowtext 1pt solid;BORDER-LEFT: #f0f0f0;BACKGROUND-COLOR: transparent;WIDTH: 116pt;BORDER-: #f0f0f0;BORDER-RIGHT: windowtext 1pt solid" class="xl68" width="155">4600元/㎡	RDER-BOTTOM: windowtext 1pt solid;BORDER-LEFT: #f0f0f0;BACKGROUND-COLOR: transparent;WIDTH: 207pt;BORDER-: #f0f0f0;BORDER-RIGHT: windowtext 1pt solid" class="xl75" width="276">全款3个点，按揭2个点,青年公寓 1千抵2万
RDER-BOTTOM: windowtext 1pt solid;BORDER-LEFT: #f0f0f0;BACKGROUND-COLOR: transparent;HEIGHT: 28.5pt;BORDER-: #f0f0f0;BORDER-RIGHT: windowtext 1pt solid" class="xl67" height="38">君河湾	RDER-BOTTOM: windowtext 1pt solid;BORDER-LEFT: #f0f0f0;BACKGROUND-COLOR: transparent;WIDTH: 116pt;BORDER-: #f0f0f0;BORDER-RIGHT: windowtext 1pt solid" class="xl68" width="155">5600元/㎡	RDER-BOTTOM: windowtext 1pt solid;BORDER-LEFT: #f0f0f0;BACKGROUND-COLOR: transparent;WIDTH: 207pt;BORDER-: #f0f0f0;BORDER-RIGHT: windowtext 1pt solid" class="xl75" width="276">2期两万买两房、三万买三房；临街现铺，单价7200元/㎡起；
RDER-BOTTOM: windowtext 1pt solid;BORDER-LEFT: #f0f0f0;BACKGROUND-COLOR: transparent;HEIGHT: 28.5pt;BORDER-: #f0f0f0;BORDER-RIGHT: windowtext 1pt solid" class="xl67" height="38">恒大绿洲	RDER-BOTTOM: windowtext 1pt solid;BORDER-LEFT: #f0f0f0;BACKGROUND-COLOR: transparent;WIDTH: 116pt;BORDER-: #f0f0f0;BORDER-RIGHT: windowtext 1pt solid" class="xl68" width="155">5600元/㎡	RDER-BOTTOM: windowtext 1pt solid;BORDER-LEFT: #f0f0f0;BACKGROUND-COLOR: transparent;WIDTH: 207pt;BORDER-: #f0f0f0;BORDER-RIGHT: windowtext 1pt solid" class="xl75" width="276">全款5个点，按揭2个点，首付1.8万起；
RDER-BOTTOM: black 1pt solid;BORDER-LEFT: windowtext 1pt solid;BACKGROUND-COLOR: transparent;HEIGHT: 57pt;BORDER-: windowtext;BORDER-RIGHT: windowtext 1pt solid" class="xl74" height="76" rowspan="2">地久艳阳天	RDER-BOTTOM: #f0f0f0;BORDER-LEFT: #f0f0f0;BACKGROUND-COLOR: transparent;WIDTH: 116pt;BORDER-: #f0f0f0;BORDER-RIGHT: windowtext 1pt solid" class="xl72" width="155">现房：4800元/㎡	RDER-BOTTOM: black 1pt solid;BORDER-LEFT: windowtext 1pt solid;BACKGROUND-COLOR: transparent;WIDTH: 207pt;BORDER-: windowtext;BORDER-RIGHT: windowtext 1pt solid" class="xl79" rowspan="2" width="276">全款3个点，按揭2个点
RDER-BOTTOM: windowtext 1pt solid;BORDER-LEFT: #f0f0f0;BACKGROUND-COLOR: transparent;WIDTH: 116pt;HEIGHT: 28.5pt;BORDER-: #f0f0f0;BORDER-RIGHT: windowtext 1pt solid" class="xl68" height="38" width="155">期房：4300元/㎡
RDER-BOTTOM: windowtext 1pt solid;BORDER-LEFT: #f0f0f0;BACKGROUND-COLOR: transparent;HEIGHT: 28.5pt;BORDER-: #f0f0f0;BORDER-RIGHT: windowtext 1pt solid" class="xl67" height="38">圣域蓝湾	RDER-BOTTOM: windowtext 1pt solid;BORDER-LEFT: #f0f0f0;BACKGROUND-COLOR: transparent;WIDTH: 116pt;BORDER-: #f0f0f0;BORDER-RIGHT: windowtext 1pt solid" class="xl68" width="155">4400元/㎡	RDER-BOTTOM: windowtext 1pt solid;BORDER-LEFT: #f0f0f0;BACKGROUND-COLOR: transparent;WIDTH: 207pt;BORDER-: #f0f0f0;BORDER-RIGHT: windowtext 1pt solid" class="xl75" width="276">全款3个点，按揭2个点
RDER-BOTTOM: black 1pt solid;BORDER-LEFT: windowtext 1pt solid;BACKGROUND-COLOR: transparent;WIDTH: 69pt;HEIGHT: 114pt;BORDER-: windowtext;BORDER-RIGHT: windowtext 1pt solid" class="xl69" height="152" rowspan="4" width="92">经开区	RDER-BOTTOM: windowtext 1pt solid;BORDER-LEFT: #f0f0f0;BACKGROUND-COLOR: transparent;BORDER-: #f0f0f0;BORDER-RIGHT: windowtext 1pt solid" class="xl67">开元壹号	RDER-BOTTOM: windowtext 1pt solid;BORDER-LEFT: #f0f0f0;BACKGROUND-COLOR: transparent;WIDTH: 116pt;BORDER-: #f0f0f0;BORDER-RIGHT: windowtext 1pt solid" class="xl68" width="155">5150元/㎡	RDER-BOTTOM: windowtext 1pt solid;BORDER-LEFT: #f0f0f0;BACKGROUND-COLOR: transparent;WIDTH: 207pt;BORDER-: #f0f0f0;BORDER-RIGHT: windowtext 1pt solid" class="xl75" width="276">全款10个点，按揭8个点
RDER-BOTTOM: windowtext 1pt solid;BORDER-LEFT: #f0f0f0;BACKGROUND-COLOR: transparent;HEIGHT: 28.5pt;BORDER-: #f0f0f0;BORDER-RIGHT: windowtext 1pt solid" class="xl67" height="38">863创智广场	RDER-BOTTOM: windowtext 1pt solid;BORDER-LEFT: #f0f0f0;BACKGROUND-COLOR: transparent;WIDTH: 116pt;BORDER-: #f0f0f0;BORDER-RIGHT: windowtext 1pt solid" class="xl68" width="155">5000元/㎡	RDER-BOTTOM: windowtext 1pt solid;BORDER-LEFT: #f0f0f0;BACKGROUND-COLOR: transparent;WIDTH: 207pt;BORDER-: #f0f0f0;BORDER-RIGHT: windowtext 1pt solid" class="xl75" width="276">全款4个点；
RDER-BOTTOM: windowtext 1pt solid;BORDER-LEFT: #f0f0f0;BACKGROUND-COLOR: transparent;HEIGHT: 28.5pt;BORDER-: #f0f0f0;BORDER-RIGHT: windowtext 1pt solid" class="xl67" height="38">鼎盛国际	RDER-BOTTOM: windowtext 1pt solid;BORDER-LEFT: #f0f0f0;BACKGROUND-COLOR: transparent;WIDTH: 116pt;BORDER-: #f0f0f0;BORDER-RIGHT: windowtext 1pt solid" class="xl68" width="155">4900元/㎡	RDER-BOTTOM: windowtext 1pt solid;BORDER-LEFT: #f0f0f0;BACKGROUND-COLOR: transparent;WIDTH: 207pt;BORDER-: #f0f0f0;BORDER-RIGHT: windowtext 1pt solid" class="xl75" width="276">3#楼王 ，1万抵5万；
RDER-BOTTOM: windowtext 1pt solid;BORDER-LEFT: #f0f0f0;BACKGROUND-COLOR: transparent;HEIGHT: 28.5pt;BORDER-: #f0f0f0;BORDER-RIGHT: windowtext 1pt solid" class="xl67" height="38">绿都悦府	RDER-BOTTOM: windowtext 1pt solid;BORDER-LEFT: #f0f0f0;BACKGROUND-COLOR: transparent;WIDTH: 116pt;BORDER-: #f0f0f0;BORDER-RIGHT: windowtext 1pt solid" class="xl68" width="155">5100元/㎡	RDER-BOTTOM: windowtext 1pt solid;BORDER-LEFT: #f0f0f0;BACKGROUND-COLOR: transparent;WIDTH: 207pt;BORDER-: #f0f0f0;BORDER-RIGHT: windowtext 1pt solid" class="xl75" width="276"> 5000抵3万
RDER-BOTTOM: black 1pt solid;BORDER-LEFT: windowtext 1pt solid;BACKGROUND-COLOR: transparent;HEIGHT: 85.5pt;BORDER-: windowtext;BORDER-RIGHT: windowtext 1pt solid" class="xl74" height="114" rowspan="3">伊滨区	RDER-BOTTOM: windowtext 1pt solid;BORDER-LEFT: #f0f0f0;BACKGROUND-COLOR: transparent;BORDER-: #f0f0f0;BORDER-RIGHT: windowtext 1pt solid" class="xl67">天明城	RDER-BOTTOM: windowtext 1pt solid;BORDER-LEFT: #f0f0f0;BACKGROUND-COLOR: transparent;WIDTH: 116pt;BORDER-: #f0f0f0;BORDER-RIGHT: windowtext 1pt solid" class="xl68" width="155">4100元/㎡	RDER-BOTTOM: windowtext 1pt solid;BORDER-LEFT: #f0f0f0;BACKGROUND-COLOR: transparent;WIDTH: 207pt;BORDER-: #f0f0f0;BORDER-RIGHT: windowtext 1pt solid" class="xl75" width="276">10套特惠房，高惠3万
RDER-BOTTOM: windowtext 1pt solid;BORDER-LEFT: #f0f0f0;BACKGROUND-COLOR: transparent;WIDTH: 71pt;HEIGHT: 28.5pt;BORDER-: #f0f0f0;BORDER-RIGHT: windowtext 1pt solid" class="xl68" height="38" width="94">申泰E	RDER-BOTTOM: windowtext 1pt solid;BORDER-LEFT: #f0f0f0;BACKGROUND-COLOR: transparent;WIDTH: 116pt;BORDER-: #f0f0f0;BORDER-RIGHT: windowtext 1pt solid" class="xl68" width="155">4500元/㎡	RDER-BOTTOM: windowtext 1pt solid;BORDER-LEFT: #f0f0f0;BACKGROUND-COLOR: transparent;WIDTH: 207pt;BORDER-: #f0f0f0;BORDER-RIGHT: windowtext 1pt solid" class="xl75" width="276">首付3万，年1万5；五年之内等价置换，五年之后原价回购；
RDER-BOTTOM: windowtext 1pt solid;BORDER-LEFT: #f0f0f0;BACKGROUND-COLOR: transparent;WIDTH: 71pt;HEIGHT: 28.5pt;BORDER-: #f0f0f0;BORDER-RIGHT: windowtext 1pt solid" class="xl68" height="38" width="94">洛阳碧桂园	RDER-BOTTOM: windowtext 1pt solid;BORDER-LEFT: #f0f0f0;BACKGROUND-COLOR: transparent;WIDTH: 116pt;BORDER-: #f0f0f0;BORDER-RIGHT: windowtext 1pt solid" class="xl68" width="155">高层非毛坯4800元/㎡	RDER-BOTTOM: windowtext 1pt solid;BORDER-LEFT: #f0f0f0;BACKGROUND-COLOR: transparent;WIDTH: 207pt;BORDER-: #f0f0f0;BORDER-RIGHT: windowtext 1pt solid" class="xl75" width="276">全款4个点，按揭2个点；

整体来看，6月份楼市并未受市场起底的影响，以价换量的方针政策并未有所改变，各种名目的优惠政策持续中，同时优惠力度也延续着，可见市场并未完全被唤醒。

和利时观点：2015年价格一路下坡走到现在，目前洛阳楼市的价格是否已经探底回升逐步企稳还有待进一步观察。首先从2014年以来的价格和销售的走势图我们可以清楚的看到，洛阳楼市整体客户的价格敏感度是十分高的，所以走量还是走价是洛阳各大房企一直在纠结和观望的过程中，5月份以来算是有了一个清晰的结果，但是对于下半年楼市价格的走势应该说存在可能但是步履维艰。

七、上半年洛阳房地产营销活动概况分析

1、1—6月营销活动总结

纵观2015年上半年，营销活动可谓是花样繁多，除了传统各种明目的DIY活动之外，出彩的当属英和紫悦府的“浪漫钢琴王子”演奏会巡演洛阳站活动的举办；保利建业香槟国际举办的兽首国宝展；和昌 城邦带来的冰雪奇缘冰雕展；君河湾举办的“河湾盛典，君主之夜”春节晚会等，震惊的活动当属恒大集团召开的新闻发布会，“发布会宣布从4月16日8时起实行楼盘无理由退房的重大决定”；在目前市场尚未完全走出调整期的时候，各类的营销活动仍将保持较高的态势，以求吸引更多的到访，以促进成交，缓解资金和库存的压力。

2、报纸广告投放情况

数据来源：和利时地产机构市场部根据洛阳晚报报价统计数据

2015年6月，洛阳晚报共投放广告24次总费用合计334.55万元。投放次数环比小幅锐减，费用环比小幅上升，这主要是因为，部分项目均借助较大版面宣扬自身产品和促销活动宣传所致。

综合年度对比数据来看，今年上半年各商家对报广的投放意愿大幅减少，均采用各种形式的营销活动来提高项目影响力和关注度。